PRODUCTION 1
Media Text: The Afternoon Club - David Guggino
Social Media Tool: Instagram
Post Description: So he kinda just posts stuff about how he's a director and is like "go watch my movie!" He ties stories of his own personal experiences and advice in with promoting his movie and i love it so much
Developed Branding: Alright so the full movie isn't free to watch but the trailer is and the vibe I took away from it was like intentionally amateurish in its production value in a way that comes off as very interesting and entertaining. And that brand i everywhere in his social media page. I just look at this guy and im like yea this is exactly who made this. He makes posts with little clips of his movie, and he also talks about director tips n stuff. And there's one post where he's making some mysterious stew in a pot and talking about his movie. His branding works really well in a way where I dont even think he's intending on having a good, cohesive brand. He just pours all his work with his own creative juices and it all ends up matching in a wonderful way.
Main Takeaways: I love this guy. He's so freaking down to earth and real and his movie looks so freaking funny. I am going to buy this movie because I want to support this guy. David Guggino is my goat of all time. He feels like someone my mom would have known since high school and introduces me to him at some random gathering. I wanna go home and watch this guys movie so bad.
PRODUCTION 2Media Text: The Academy - David Guggino
Social Media Tool: Instagram, YouTube Shorts
Post Description: So its similar to the marketing for The Afternoon Club, with Guggino giving his down to earth. Yea its kind of the same as the other one
Developed Branding: This movie is like a mockumentary thing about a thing in new york with people and stuff so yea thats the branding
Main Takeaways: same as last one
PRODUCTION 3
Media Text: Just Be Awesome: Trying To Get
Hired At 40
Social Media Tool: Instagram
Post Description: So there's just one post about how the film won an award
Developed Branding: Okay so the social media post doesnt develop any branding at all, so theres really nothing to discuss here
Main Takeaways: dont do this
LINKS:
https://www.instagram.com/david_guggino/reels/
https://www.instagram.com/shortframefilm/